Effective Date: January 1st 2024

Infinity Eye Care (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring that your personal health information is handled in a secure and confidential manner. This Privacy Policy outlines how we collect, use, and protect your personal information.

1. Information We Collect

We collect the following types of personal information:

• Personal Identification Information: Name, date of birth, address, phone number, email address.
• Health Information: Medical history, treatment details, test results, and other health-related information necessary for providing medical care.
• Appointment Information: Details about your appointments, including dates, times, and the nature of the services provided.

2. How We Use Your Information

We use your information for the following purposes:

• Medical Care: To provide, coordinate, and manage your medical care and treatment.
• Appointment Reminders: To send you reminders for upcoming appointments via phone, email, or SMS.
• Administrative Purposes: To improve our services and operations, including customer support and quality assurance.

3. How We Protect Your Information

We implement a variety of security measures to maintain the safety of your personal information. These measures include:

• Physical Security: Secure facilities and restricted access to authorized personnel only.
• Technical Security: Encryption, firewalls, and secure servers to protect your data during transmission and storage.
• Administrative Security: Staff training on privacy practices and adherence to confidentiality agreements.

4. Sharing Your Information

SMS outreach is not shared with any third parties under any circumstances, except when required by law.

We do not sell or rent your personal information. We may share your information in the following situations:

• With Your Consent: If you authorize us to share your information with another party.
• For Medical Purposes: With other healthcare providers involved in your care or as required for treatment coordination.
• For Legal Requirements: When required by law, regulation, or court order.

5. Your Rights

You have the right to:

• Access Your Information: Request access to your personal health records and receive copies of your information.
• Correct Your Information: Request corrections to any inaccurate or incomplete information.
• Opt-Out of Communications: Opt-out of non-essential communications, such as promotional messages.

To exercise these rights, please contact us using the information provided below.

6. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with an updated effective date. We encourage you to review this policy regularly.

7. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Infinity Eye Care
1301 US 131
Petoskey MI, 49770
231-622-4779
info@infinityeyecare.com